For years, our approach to motivation at work has been fairly predictable.
Set a target. Create an incentive. Reward the behaviour. Expect the result.
Speaking at the Business of Real Estate conference, Holly Cole Havens admitted that 25 years ago, working in investment banking and tasked with increasing sales, that was largely how she thought about motivation too.
Today, neuroscience gives us a much more complex picture.
And one of Holly’s most important messages for leaders was this: when someone is struggling with motivation, telling them to try harder may be addressing the wrong problem.
Our brains are constantly making calculations.
Am I safe? Is the reward worth the effort? How much energy will this require? What happened the last time I tried?
And all of those calculations are being made in an environment that is placing extraordinary demands on our attention and nervous systems.
We have experienced difficult property markets before. What is different today is the combination of financial pressure, AI uncertainty, information overload, social media, constant notifications and a device in our pocket offering stimulation every few seconds.
So before we ask why someone isn't performing, perhaps we should ask a different question:
Do they have the capacity to perform?
Understanding our window of tolerance
One of the most useful concepts Holly shared was the window of tolerance.
It is the zone in which our nervous system has enough capacity to deal with pressure while still allowing us to think, respond and make good decisions.
When our window is healthy, we can handle the difficult client, the lost listing, the frustrating conversation or the bad day without it completely derailing us.
But sustained stress can narrow that window.
We can become anxious, angry, overwhelmed or impulsive. Or we can move in the other direction and become flat, withdrawn and disengaged.
And sometimes what a leader interprets as a poor attitude or lack of motivation may actually be someone operating outside their window of tolerance.
That doesn't remove personal responsibility. But it should change the conversation.
You cannot sustainably outperform poor physiology
Holly described leaders as corporate athletes, and I think there is something powerful in that comparison.
Athletes understand that sleep, nutrition, movement and recovery are part of performance.
In business, we have somehow separated the two.
We celebrate being always available, responding late at night, eating lunch at the desk and pushing through exhaustion. In real estate particularly, urgency can almost become part of our professional identity.
But poor sleep, sustained stress, little movement and constant stimulation can shrink our capacity to deal with pressure.
On the other hand, recovery, social connection, movement, positive inputs and simply stepping away from our screens can help expand it.
You can push through occasionally. We all do.
But you cannot build sustainable performance on permanent depletion.
Sometimes action comes before motivation
Holly also challenged the way we think about procrastination.
When someone isn't taking action, our instinct can be to assume they aren't motivated enough.
But a task may feel too difficult, ambiguous, unrewarding or threatening.
Consider an agent who spent years in a strong market and is now expected to make 25 prospecting calls and potentially hear "no" 20 times.
Their brain is learning from that experience and asking: is the effort worth the reward?
Instead of immediately asking, "Why aren't they doing it?", a better leadership question might be:
What is getting in the way of the first action?
Sometimes the answer is capability. Sometimes confidence. Sometimes clarity. And sometimes the task simply needs to become smaller.
Because we don't always need to feel motivated before we act.
Often, taking action is what begins to create motivation.
We move on from progress too quickly
The final part of Holly's message particularly resonated with me.
We are very good at moving on.
Win the listing. What's next?
Hit the target. Now let's talk about next month.
Holly argues that we need to spend longer noticing what worked, recognising improvement and reinforcing progress.
That might be as simple as saying to someone:
"I heard how you handled that call. You did that really well."
Twenty seconds from a leader can reinforce confidence, behaviour and belonging.
And particularly in more challenging markets, we need to get better at recognising progress, not only celebrating the final result.
Holly brought the whole idea together in three words:
Regulate. Move. Prove.
Regulate the nervous system to create capacity.
Move through purposeful action rather than waiting for motivation to arrive.
Prove progress by reflecting, learning and recognising what is working.
For me, there is an important leadership lesson in that framework.
We cannot manufacture motivation for another person. Individuals have responsibility for their own state and behaviour.
But leaders have enormous influence over the conditions in which people work. We shape clarity, autonomy, recognition, psychological safety and the level of urgency that becomes normal.
So the next time someone appears to have lost motivation, perhaps the first question shouldn't be, "How do I get more out of them?"
It might be:
"What is getting in the way of them being at their best?"
Podcast with Holly Holly's Podcast





